Current Project

Purdue University
Website Audits & Redesigns

Lead design for multiple high-visibility Purdue University web and digital projects across various departments.

1,500+

Enhanced and Migrated URLs

44k

Avg. Monthly Visitors

1.5M

Page Views

132k

Event Count

* GA data from Jan - Mar 2025

Overview

Website Audit & Analysis

Information architecture restructuring

UI/UX design and prototyping

Full website UI and content overhaul

Tools Used:

Figma (AI)

Sitebulb

ChatGPT

Google Analytics

"We want to better align Admissions, About Us, Recruitment, Postdoctoral Scholars, OGA, and Fellowships pages with new organizational objectives to support recruitment and postdocs while enabling stakeholders to quickly access essential information."

Purdue Graduate School Leadership Team

Old Website

Many of Purdue University's websites are cluttered, hard to navigate, and stuck in an outdated design. Users often struggle to find key information, and the overall experience felt behind the times.

Navigation

Program Page

How to Apply

Fellowships Landing Page

Performance & Analytics

Key metrics and insights from our comprehensive website audit, highlighting areas for improvement and optimization (GA and Sitebulb analytics).

2.8s

Average Page Load Time

68%

Bounce Rate

1m 45s

Avg. Session Duration

42%

Mobile Traffic

Key Findings

High bounce rate indicates poor content engagement

Slow page load times affecting user experience

Mobile optimization needs improvement

Navigation structure causing user confusion

New Design

Along with improving information hierarchy and user experience, the redesign delivers a modern, accessible interface and a modular CMS design system that allows Purdue's teams to manage and scale content with ease.